McDONALDS: Fryfutbol 'Realtime social'

FryFutbol was a global World Cup sponsorship campaign for McDonalds in which we reenacted all of the goals from every game in an amusing way - we would watch the game, write a script and shoot through the night. The finished films would appear in 20 million football fans’ Twitter and Facebook feeds the next morning sparking conversation all over the world about last night’s game.