KIA: Aces for oceans

Aces for Oceans is a TikTok/Insta AR game that enables tennis fans to use the accelerometer in their phones to serve an ace with a little coaching from Rafael Nadal.

What makes this game so special is that the players’ actions in the game have an ‘ace’ impact in the real world. With every ace hit in the game, Kia turn ocean plastics into Rafa branded, recycled tennis gear for disadvantaged tennis players. 

#AcesforOceans