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CREATIVE DIRECTORS
SIMON PARKIN & SIMON JOHNSON
BUDWEISER
BUDWEISER WORLD CUP 2014: Fan of the match
Fan of the Match is a global digital activation promoting Budweiser’s sponsorship of the 2014 World Cup. The app allows fans to watch games on mobile and tablet and offers a real time interactive second screen experience that gamifies the entire tournament. The app connects your social profile with fans all over the world and lets you compete against them for the coveted tile of Fan of the Match. You could win tickets to World Cup games, present the Man of the Match Award (owned by Bud) to superstar players and party at the Budweiser hotel in Rio.
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